Remember the days of tract houses and cookie cutter Cadillacs? During the 20th century, as mass production took hold in the minds and philosophies of business managers, those managers began to view their customer as just that: a mass, one single entity who could be satisfied by a single-note product. Fortunately, here in the 21st century, that business model is crumbling.
Today, we know our customers are incredibly unique in their wants and needs, which is reflected in the wonderful array of tools and products they use every day in the workplace. In other words, a dentist is going to have a much different-looking tool drawer than a makeup artist; for that matter, that dentist’s drawer will also differ from every other dentist.
Because nobody buys and relies on the same, one-note products anymore, the need for custom organization tools is growing.
In response to this glaring need for custom-designed organizers, the team at OrganizeMyDrawer.com took two full years to develop the most comprehensive and user-friendly custom design tool on the internet so all of our customers, from hesitant baby boomers to tech-loving millennials, would have no problem designing their drawers online.
Ben Perkins, Head of Consumer Business Research at Deloitte, says at least 36% of consumers are interested in personalized products. But without direct input from the consumer, it’s impossible to deliver the perfect good.
“Businesses are now postponing production until the latest point possible to allow individual customization,” says Perkins. However, the process of providing the materials or information manufacturers require for product customization, such as photos or personal measurements, still daunts the Regular Joe who doesn’t feel confident in his own tech savvy.
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